loader image
Skip links

What to Do When the Markets Get Ugly

Markets are down again. Your phone lights up with alerts. The group chat is full of people asking what everyone else is doing. Someone’s already sold everything.

This is the part where most financial content tells you to “stay calm” and “think long-term.” And honestly, that advice is correct — it’s just usually delivered in a way that makes it feel useless when you’re watching your portfolio drop 8% in a week.

So let’s talk about what actually helps.


Why 2026 Is Different (And Why It Isn’t)

U.S. stock markets tested record highs to open May 2026, but investors still face a real question: how much more runway is left before a correction? After three consecutive years of double-digit S&P gains — roughly 16% in 2025, 23% in 2024, and 24% in 2023 — the index is down about 3.5% year-to-date in 2026. Expectations are getting adjusted in real time.

The backdrop is messier than it looks. Fed policy, energy prices, and inflation are all in play. The Iran conflict has pushed energy prices higher and disrupted global trade routes — and if supply constraints persist, inflation could stay elevated longer than markets are pricing in.

J.P. Morgan’s analysts put it plainly: 2026 is a year where investors need to stay agile. That’s not a prediction of doom — it’s an acknowledgment that the conditions that drove the 2023–2025 bull run have shifted. Historically, the second years of Presidential cycles have been the most volatile for U.S. stocks, with sell-offs averaging nearly 20%.

None of that means you should be scared. It means you should be prepared.


The First Thing to Do: Nothing Sudden

The biggest mistake investors make in volatile markets isn’t a bad stock pick. It’s a panic decision made at the worst possible time.

Market volatility can feel scary, especially since it’s outside your control. But understanding it can help you make smarter decisions — and even spot opportunities.

JPMorgan Asset Management data shows clearly that investors who stay fully invested earn the best returns over time. The more “best days” you miss by moving in and out of the market, the worse your returns. This isn’t a theoretical argument. It’s tracked in real data across decades of market cycles. The problem is that the best days tend to cluster right after the worst ones — which means selling during a crash often means missing the recovery entirely.

The discipline here isn’t passive. It’s active. You’re making a deliberate choice to hold while everyone around you is reacting.


Rebalance — Don’t Run

Volatile markets tend to shift your portfolio away from where you actually want it. Rebalancing means adjusting your holdings back toward your original goals — not reacting to short-term swings, but correcting for the drift that volatility creates.

This is practical and underused. If your equity allocation was 70% before a correction, and equities drop 15% while bonds hold steady, you might be sitting at 62% equities without doing anything. That’s not the portfolio you designed. Rebalancing brings it back — and it often means buying equities at lower prices, which is a good thing.

The mistake is treating rebalancing as a market call. It isn’t. It’s maintenance.


Look at What You Actually Own

Volatility has a way of exposing weak positions you’d been ignoring. If something in your portfolio is down 30% and you can’t articulate why you own it — that’s worth examining. Not necessarily selling, but examining.

BlackRock’s Spring 2026 analysis favors AI, growth, and large-cap exposures in U.S. equities, with value as an important diversifier. In fixed income, the focus is on income and securitized assets over corporate credit.

The broader point isn’t to follow any specific allocation — it’s to know what you own and why. Volatility makes fuzzy logic expensive.


Diversification Isn’t Just a Buzzword Right Now

Analysts at Farther are flagging that elevated volatility in 2026 is likely to increase correlation between stocks and bonds — which weakens the traditional 60/40 approach. When both asset classes move together, you’re less protected than you think.

Event-driven strategies like merger arbitrage are being discussed as genuine diversifiers — not just as alternatives, but as buffers that perform differently from equities when markets get choppy.

For most retail investors, “diversification” in practice might simply mean: do you have anything in your portfolio that doesn’t move in lockstep with the S&P 500? International exposure, real assets, short-duration bonds, or even a strategic cash position all count. A cash reserve isn’t just a safety net — it’s dry powder. When everyone else is selling, you can buy.


Dollar-Cost Averaging: Boring, Effective, Easy to Skip

Dollar-cost averaging means regularly investing the same amount regardless of what the market is doing. In a flat or bull market, it feels redundant. In a volatile market, it’s how you automatically buy more shares when prices are lower and fewer when prices are higher.

It removes the decision from your hands. Which is the point. The question of “should I buy this week?” gets replaced by “how much am I investing this month?” — and that’s a much better question to be answering.

This works in both directions. If markets are down and you’re still earning income, continuing your regular investment schedule means you’re buying at a discount. Investors who bought at the lows during the 2022 correction had a 64% return by January 2025 — less than two years later.


What to Watch (Without Obsessing)

There’s a difference between staying informed and stress-monitoring your brokerage app every 20 minutes. The second one doesn’t help.

A few things worth actually tracking in 2026:

Fed signals. Federal Reserve independence — or any threat to it — could have meaningful market impacts. Rate decisions are already in focus given the inflation picture.

Sector rotation. BlackRock sees emerging market equities as more attractive than developed markets outside the U.S., partly because of EM countries’ central role in AI infrastructure buildout. Global themes like energy security and infrastructure look durable regardless of how geopolitical situations resolve.

AI earnings reality. The market is still figuring out which AI investments actually produce returns. J.P. Morgan sees AI fundamentals — earnings, buybacks, CapEx growth — supporting the sector while flagging that episodes of volatility or temporary pullbacks can’t be ruled out.

You don’t need to trade on any of this. But knowing the story behind the movements helps you not panic when they happen.


The Long View, Without the Cliché

Here’s the thing nobody really disputes: short-term volatility is a normal part of investing, not a sign that your strategy has failed. The biggest threat to your wealth isn’t the market’s ups and downs — it’s the knee-jerk decisions made in response to them.

The investors who compound the most over time aren’t usually the ones with the best market calls. They’re the ones who stayed consistent through the stretches that felt worst. The 2022 drawdown. The 2020 crash. The 2008 collapse. Every one of those looked like a disaster while it was happening.

Sticking to your long-term plan, rebalancing when needed, and treating market dips as opportunities rather than signals to exit — that’s the approach that holds up.

That isn’t passive or naive. It’s a strategy, and it requires real discipline to execute when everything feels uncertain.


A Quick Checklist for Volatile Markets

  • Don’t make large moves based on short-term news. Wait at least 48–72 hours before acting on any impulse.
  • Check your allocation. If your asset mix has drifted, rebalance toward your target — don’t toward your fears.
  • Keep investing if you can. Pausing contributions is where most people lose their compounding edge.
  • Hold some cash. Not because cash is king, but because optionality is useful.
  • Know what you own. If you can’t explain a position, it’s worth a second look.
  • Ignore the noise. Social media consensus about markets is almost always wrong, and it’s always late.

Volatility is uncomfortable. It’s also where most of the long-term wealth gets made — by the people willing to sit through it rather than react to it.

At Olivantage, we think clearly about money. Not because markets are predictable, but because they’re not.


This article is for informational purposes only and does not constitute financial advice. Always consult a qualified financial professional for guidance specific to your situation.

Explore
Drag