Blake Lively has made a name for herself outside of acting with other endeavors like hair care products and the drink industry. Lively has also started to invest in creating consumer goods and has extended her interests past her time in the industry.
While being a celebrity can open up many doors and attract consumers, it does not guarantee that a product will succeed. Her career shows both sides of that argument: the positive side being the celebrity name and the negative side being the work needed to transform her name into a long lasting brand.
From Hollywood Fame to Business Ownership
For most stars, their venture into the world of business begins by lending their likeness to another entity’s product. The business endorser gains brand exposure while the star gains compensation. Both parties benefit.
For her part, Lively’s approach is a more hands-on one. Instead of simply lending her name to endorse other companies’ goods, Lively decided to attach her name and creative vision to her own ventures in lifestyle goods, beverages and even cosmetics.
There are important lessons Lively gained in entrepreneurship by starting her own company Preserve, and especially by examining why it failed. The website launched in 2014 combined storytelling, craft, and personal style and design to sell a lifestyle.
While the Preserve website had an online editorial feature and an e-marketplace selling craft, artisan goods and foods, it was a slow seller and quickly went out of business in October 2015.
She eventually talked about how her original goal did not match what the company ended up being. Preserve provided her with the early look at how challenging entrepreneurship really is. A cool idea and concept only gets you halfway to where you need to be. You need a targeted customer base and a good operating business.
Read about Kendall Jenner, Kaia Gerber and the New Celebrity Investor Era
Betty Buzz: Building a Brand Around Everyday Moments
After diversifying her portfolio in various product areas, Lively focused her energy on the consumer beverage industry. In 2021 she founded Betty Buzz. This line of products focuses on premium, sparkling mixers for both alcoholic and non-alcoholic drinks. The concept was as simple as it sounds; creating delicious mixers that can be consumed as an end product or combined with alcohol at home.
Betty Buzz gave Lively the freedom to integrate her brand with the daily consumer lifestyle in alignment with her preferences. Unlike many brands that heavily rely on celebrity promotion, Betty Buzz did the opposite by emphasizing taste and product quality to differentiate herself from competitors in the crowded market.
The competition in the beverage industry is quite high. In this sector, celebrity promotion gives the brand a distinct competitive edge, however, for products with similar value, price and availability often drive customer repeat purchases.
In launching Betty Buzz, Lively was also able to highlight the operational requirements for building a brand in this space. For beverages, production, supply chain management, retail partnerships and repeat customers, and the marketing and launch execution play a critical role.
Although Betty Buzz operated from 2021-2025, according to a report published in 2026, Betty Buzz has closed operations. The report reinforces the difficulty of running a business built around a well known individual or celebrity in this space, especially as competition is high.
Betty Booze Takes the Beverage Strategy Further
Lively expanded her beverage ambitions with Betty Booze, which was introduced in the year 2023. Unlike Betty Buzz, which focused on nonalcoholic mixers Betty Booze offers to-drink alcoholic beverages.
The products use ingredients such as fruit juice and brewed tea alongside spirits giving Betty Booze a position in the ready-to-drink cocktail market.
The move made sense on paper. Ready-to-drink beverages give consumers convenience while established distribution networks can help Betty Booze reach customers beyond Lively’s existing fan base.
The category is competitive and standing out requires more, than an attractive label. Taste, pricing, shelf space, brand recognition and changing consumer preferences all influence a product’s prospects.
For Lively the broader beverage strategy demonstrates an effort to build a portfolio than depend on a single product. Whether each venture can establish lasting demand is a question—and one that sales performance, not celebrity visibility ultimately answers.
Blake Brown: Her Biggest Move Into Beauty
Blake Brown, Lively’s haircare brand represents another step in Lively’s effort to build a business beyond entertainment. I see how Blake Brown marks a chapter for Lively.
Blake Brown was launched exclusively at Target in August 2024. Blake Brown grew out of years of development and Lively’s interest in haircare. The initial range included eight products. The packaging of Blake Brown products used 100% post‑consumer recycled plastic according to Target’s launch announcement.
Target described Blake Brown as its ever haircare launch. That was an early milestone. Blake Brown gained a retail platform and immediate visibility among shoppers. I think this gives Blake Brown a start.
Blake Brown strategy had an advantage: haircare is a product category in which customers can develop routines. If shoppers like a shampoo, treatment or styling product from Blake Brown they may buy that Blake Brown product repeatedly than make a one‑time purchase. I think customers will appreciate the routine.
Lively has also spoken about being involved in the development of Blake Brown. That hands‑on positioning helps distinguish Blake Brown from a licensing arrangement in which a celebrity’s name is placed on an existing product line. I feel proud that Lively is hands‑on.
In 2025 Blake Brown expanded to include hair and body mists responding to customer interest according to reporting by People. The move offered a way to extend Blake Brown into products while keeping it connected to beauty and personal care. I think adding mists shows Blake Brown listening.
Still a strong launch does not settle the question of long‑term success. Later reporting in 2026 raised concerns about slowing sales and the commercial outlook of Blake Brown. Those reports suggest that Blake Brown, like new consumer brands faces the challenge of sustaining demand after the initial wave of attention. I worry that sales might slow.
For any beauty business the long‑term test is whether customers continue choosing Blake Brown products once the launch buzz fades. I hope customers keep coming back.
Read About The $5,100 Handbag and $750 Sunglasses: Why Luxury Status Symbols Are Getting Bigger
Why Celebrity Branding Can Be a Powerful Advantage
Lively offers something that many new founders spend years trying to build: attention.
Her current fans can help a product get in front of customers quickly. News stories can make people aware of a product without depending on money spent on ads and her own presence can add a story to a brand that people will remember.
Being known and being loyal are not the same thing.
People might try a product because they know the person behind it. They probably won’t keep buying it just because a famous person is connected to it. The product must be good provide value and be able to stand up against other options that are already well known.
There is also a danger, in linking a business much to one person. Public opinion can. The reputation of the founder can affect how people see the brand. Businesses need their identity, good quality and a strong reason to exist that goes beyond the person who started it.
That is why Livelys businesses are worth looking at as business experiments not projects linked to a celebrity. Each one tests if the influence of a person can be turned into a product that customers really want.
Beyond Products: Exploring Film Production
Lively’s professional ambitions also stretch into entertainment behind the camera.
Working in production gives her a way to be creative and have an impact on what people see. Of just acting she can help shape stories and bring projects to life from the start.
It’s a next step for someone with a career in film and television.. Production comes with its own challenges. Getting money for a project finding someone to distribute it and getting audiences interested. Not every idea turns into a hit.
The main thing is, Lively isn’t just focused on selling products. She wants to be more involved in the business side and creative choices, behind her work.
Taking this path might open up more doors for her in the future.. How well it works will depend on the projects she chooses and the people she teams up with.
The Real Challenge: Turning Attention Into Lasting Demand
Lively has had different results in its business history. The Preserve brand closed after a run. Betty Buzz is said to have stopped operating. Betty Booze switched into a related product line. Blake Brown launched in a retail store and later faced questions about keeping sales steady.
These ventures are not the businesses. They serve customers work, in different markets and face different competition. Still together they show a problem: the attention that helps a celebrity start a company is not the same as the demand needed to keep it running.
Building a lasting brand means understanding what customers need controlling costs keeping product quality high and picking the distribution partners. It also means being ready to change when an idea does not work well. Lively’s public profile may help in the stages but the fundamentals stay the same for any founder.
What Comes Next for Blake Lively’s Business Empire?
Lively’s business journey is still evolving. Beauty, beverages and production each bring their chances but none of them can promise long-term growth on their own.
Blake Brown benefits from a retail partner and a clear spot in the beauty world. Betty Booze faces competition in the drinks sector, where getting products into stores and keeping customers coming back are key. Her production plans give her another path to build on her entertainment work.
The next phase won’t depend on how many brands carry her name. It will depend on which ones truly connect with people.
Read about How Rihanna’s Fenty Beauty Could Become the Next Big Celebrity Investment Deal
That’s the test of a business empire. It’s not about how many things you launch or how many headlines you get. It’s about whether your businesses can stay strong, on their own without needing a name to carry them.
Blake Lively has already shown she’s ready to try things beyond acting. Whether those new ventures become successes will come down to the same things that matter in any business: good quality, smart planning, strong customer loyalty and the ability to change when the market changes.
